(FREE) Interactive Brand Blueprint Worksheet

Overview

Your brand is more than a logo or tagline—it’s the essence of who you are, what you stand for, and how your audience experiences your business, service or product.

This worksheet is designed to help you define your brand’s foundation with clarity and intention. Take your time, dive deep, and let this process illuminate your brand’s unique identity.

Contents

• Introduction
• Purpose & Mission
• Core Values
• Target Audience
• Unique Value Proposition (UVP)
• Brand Archetypes
• What’s next?

The Brand Blueprint Worksheet is perfect for entrepreneurs, business owners, and designers looking to elevate their brand strategy.

If you’re feeling inspired but would like additional support, we are here to help! This includes refining your brand identity, creating an engaging visual language, or formulating a strategy that connects with your audience.

For all questions please email us at info@studiolumistra.com

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